Margaret River WineFestival

Margaret River Wine Region Festival

19 March 2008
WIN A CELLAR PROMOTION - 2008 MARGARET RIVER WINE REGION FESTIVAL

The Margaret River Wine Region Festival will give away 40 cases of premium Margaret River wines worth about $10,000 as a key promotion tool for the event this year.

Peter Wood, President, of the Margaret River Wine Industry Association said today, “It’s a great promotion and way of attracting people interested in Margaret River and our fine wines. The competition aims to build an extensive database of people through the event website www.margaretriverfestival.com that will be used not only for future Festivals but also as part of the Margaret River ‘Lover’s’ initiative commenced last year.”

Having the Festival will add greatly to the ‘Lovers’ platform and will help people in Australia and overseas become familiar with the fine wines of Margaret River.

“Our event partners at 96fm and 6pr will be promoting the competition over a 4 week period in the lead up to the event especially so over Easter in our initial target market Perth so when people are relaxing over the break they can learn what the 2008 Festival offers them, their family and friends”, he said.

Mr Wood said, “One lucky winner will be very, very happy. It’s a wonderful prize and its not every day you get to win a cellar of wines at the one time; usually we build these ourselves and have to resist the temptation to partake; again usually unsuccessfully”.

Margaret River ‘Lovers’ will be kept regularly informed about what is happening in the region and various specials that may be on offer from wineries, accommodation providers and others via the once per month ‘Love Note’ online website campaign.

“Communication is an essential element in marketing and it is through initiatives such as Lovers and the Festival that the Association will continue to promote all of the strengths we are lucky to have in the Margaret River Wine Region from our wine, unique natural environment and a relaxing lifestyle”, he said.

The win a cellar competition closes on Friday 2nd May at 5pm and the winner will be drawn at the Vintage Festival on Saturday 3rd May. Entrants can only register once, they must be over 18 and all they have to do is go online to be entered into the draw..

26 Feb 2008
BUILDING THE FUTURE OF THE MARGARET RIVER WINE REGION FESTIVAL

The Margaret River Wine Industry Association (MRWIA) is pleased to announce that it has signed a series of sponsorship agreements for the 2008 Margaret River Wine Region Festival totaling over $350,000.

Following the footsteps of the Augusta Margaret River Shire this week the Association has signed the West Australian newspaper, Southern Cross Broadcasting (96fm, 6ix and 6pr), Augusta Margaret River Tourism Association, Augusta Margaret River Times and Busselton Dunsborough Times, Rapids Landing, Geographe Bay Tourism Association and Quest Serviced Apartments as the leading 2008 sponsors.

Peter Wood, MRWIA President,” welcomed the participation of all sponsors, some of whom had signed for 3 years until 2010, and said that it was a clear sign to all in the region that the Festival would proceed annually and will soon become one of the biggest events within the South West, with an estimated economic impact of $2m in 2008. As I have already stated if the Barossa in South Australia can build a world class wine event with 50,000 people attending then Margaret River as a large wine region covering two of the most idyllic Shires in Australia we can too.”

Feb 2008
NEW WINE FESTIVAL FOCUS

The 2008 Margaret River Wine Region Festival promises a new focus on education and fun in the coming Festival program scheduled over 2-4 May 2008.

Under the new management of the Margaret River Wine Industry Association, President Peter Wood, said “the Association has its sights firmly set on big things for the Margaret River Wine Region Festival, with the goal over the next 3 years to host a festival attracting over 20,000 visitors to the region from within Australia and overseas”.

“We have been through a period of consolidation and now its time that we all pulled together to make this a headline event for the region. It has traditionally been a great event and 2008 will be no exception” he said.

“We applaud the vision of the Augusta Margaret River Shire in their support of the Festival this year and we expect the other stakeholders to follow suit in 2009 following the success of this years event” he said.

“There has been a great deal of planning gone into this event already, and we are confident of attracting over 5000 people to the event this year” he said.

Feb 2008
STOMP IS BACK

The headline community event for the Margaret River Wine Region Festival is back and bigger than ever, said CEO Nick Power from the Margaret River Wine Industry Association.

“The Vintage Stomp will be held at Pioneer Park in Cowaramup on Sunday May and all the favourite family fun activities will be back including the Grande Parade, the Waiters Race, the Celebrity Stomp-and-spit.” Artistic Director David George commented “for this year’s theme we are looking to the old world wine region of France. Imagine the Can-can dancers and Brigitte Bardot look-alikes stomping grapes”.

“Also some new events are planned such as a frog-jumping competition for the kids and a Petanque (Boules) competition for the adults” he said.

“Anyone interested in registering a team for the Boules competition should register now. Or perhaps you can sing a song or dance a little dance in our French theme” he said. Vintage Stomp is in its fourth year this year after moving from Voyager Estate. The event is just $10 adults, $5 kids or $20 for families. Tickets will go on sale in March.

Contact the Artistic Directors at Noble Rot (9758-7616). Any local group interested in offering any kind of performance is welcome. It’s your festival. Vive le Stomp!